We launched a new campaign here at Saatchi towers this week. The Return to the Doghouse is part II of a jewelry promotion for JCPenney. It centres around the idea that men often buy their loved ones pathetic gifts. (Not me, I am a first rate gifter).
These men get put into the doghouse. The only way out is to buy some fancy jewelry. The site that goes with the film is pretty ambitious. It generates a trial movie that incorporates photos, video, witness statements and the accused speaking into a mic. We teamed up with North Kingdom on the site and Hungry Man on the film.
It’s just gone live. It’s fun. You should play with it some.
“Tilt-shift photography” refers to the use of camera movements on small- and medium-format cameras, and sometimes specifically refers to the use of tilt for selective focus, often for simulating a miniature scene. Sometimes the term is used when the shallow depth of field is simulated with digital post processing; the name may derive from the tilt-shift lens normally required when the effect is produced optically.
On this warm November day, just a reminder about how important CSA (Community Supported Agriculture) is to our bodies, our communities and our world. There’s a great one in Brooklyn that I had the pleasure of taking part in courtesy of @meganificent and @conchalibre.
Click the image to find one near you.
Sofa modelled on brainwaves
Dutch industrial designer Lucas Maassen, co-designer of the Brainwave Sofa with Belgian designer Dries Verbruggen (of Unfold), had his brain activity measured at the EPI (Eindhoven Psychology Institute) while he closed his eyes for 3 seconds. The moment a person closes his eyes, during this measurement, the Alpha-activity becomes 8 to 12 Hertz larger. This Alpha-activity prepares the brain for multiplication of the visual stimuli when the eyes are opened again. Such a measurement creates a 3D Landscape of (brain)waves, which looks different with every measurement. This three dimensional form, in other words is a unique display.
You know I gotta post me some kitties til I can get some new art up. some commissions coming soon.
So for example when I say use Tumblr as a digital scrap book. This is what I mean. I saw this. I’ve no idea if we can do something cool with it or not, but we work with dog food brands so someday it might come in handy.
Read the Vice magazine interview with David Karp, founder of Tumblr. For those of you with ADD, he’s 23, dropped out of high school at 15, is a millionaire and has a healthy regard for porn.
Long video on what’s going to happen in 5 years time. Here what Eric Schmidt from The Google thinks:
1. Five years from now the internet will be dominated by Chinese-language content.
2. Five years is a factor of ten in Moore’s Law, meaning that computers will be capable of far more by that time than they are today.
3. Within five years there will be broadband well above 100MB in performance - and distribution distinctions between TV, radio and the web will go away.
4. “We’re starting to make significant money off of Youtube”, content will move towards more video.
5. “Real time information is just as valuable as all the other information, we want it included in our search results.”
6. “We can index real-time info now - but how do we rank it?”
7. It’s because of this fundamental shift towards user-generated information that people will listen more to other people than to traditional sources. Learning how to rank that “is the great challenge of the age.” Schmidt believes Google can solve that problem.
If you are looking for a little inspiration - some cool stuff that’s happening. A few people on the 18th floor set up a blog a while back too. It’s called ‘No You First’. Have a look, if you see something you like, you can put it on your tumblr - another good way to get started.
Visit No You First here.
Where to start huh?
Here are some interesting Tumblr blogs you could start following.
If you want to know what I am up to you can follow me - right here.
The more you start following people through your dashboard the more interesting things you’ll stumble upon.